It wasn’t a question of who did digital prints this Fashion Week (they were everywhere), it was a case of who did them the best. One contender is certainly Adi Setiadi, the designer behind emerging Sydney label An Ode to No One. Working in collaboration with graphic design agency Helm, Adi developed a series of architectural prints derived from photographs of various structures. Printed on wool and silk, the overlapped and mirrored images – at times verging on the kaleidoscopic – were a perfect match for tailored shift-dresses, skirting and shirting.
Ice-blue and cobalt lead the colour palette before moving into cool grey and pastels set against hot orange. The collection title ‘Visions of Symmetry’ manifested itself in both the considered application of the prints and crisp tailoring – most visibly on sharp-shouldered jackets and a pastel pink pant-suit. Miniskirts were explored in tulip shapes but most lengths fell demurely at or just over the knee. There were nods to sportswear in the use of a hot orange stripe and the addition of slouchy tops but it wasn’t the same overt sporty-luxe theme running throughout MBFWA.
Although diffusion line A.D. has a collaboration with Sportsgirl under its belt, with An Ode to No One Adi is chasing a decidedly more grown-up girl. There was softness and a maturity to the collection, making An Ode to No One a very promising one to watch.